A Beautiful Affair is a drama series celebrating Bea Alonzo and John Lloyd Cruz's 10th year anniversary as an on-screen love team. According to series director, Katski Flores, the drama began as a film concept in 2007 inspired loosely by Camelot and The Fountainhead. The drama was first hinted by ABS-CBN on November 2011 as a blind item, however several articles were released a month later from various sources confirming this. The drama is produced under the unit of Laurenti Dyogi and directed by Katski Flores whose first work on television was headwriting Cruz and Alonzo's first drama together titled, Kay Tagal Kang Hinintay back in 2002. It is the third Filipino drama to be broadcasted on television in high definition and is scheduled to run for 22 weeks. Filming began in May 16, 2012 in Vienna and Salzburg, Austria.